7.18.2015

Micro S(m)ells

When weeding at the allotment, sometimes something else than the scent of flowers and manure finds it ways through the air. Its the ecological coffee roasting establishment at Råda Säteri, Nordiska Kafferosteriet, in full swing. Although I don't drink coffee, the aroma sure has its merits. Coffee is celebrated September 29 in Sweden.

From Slug War 2015
It seems that there has been a rise in the number of small food-oriented businesses in Sweden the last years. Lots of local bakeries are selling tasty sourdough bread now, like Ekologisk Bakverk, not far from where I live. There is even a sourdough bread day (April 14) according to the bread lobbying organisation, Brödinstitutet.

There are now more than 100 micro-breweries in Sweden, of course lobbying for being able to sell alcohol directly at the production site, still a controversial question in Sweden. However, for us who wants to keep the Systembolag monopoly, it's a no-brainer. Of course, we have a local brewery in Mölnlycke: Rådanäs. They celebrate Beer Day July 15.

Also local ice cream makers pop up, many of them focusing on using only natural ingredients. I love the many flavours from Råda Gelati, especially the chocolate sorbet. Apparently, ice cream is celebrated March 24 and according to Arla, more than 70% of the Swedish population eat ice cream once or more every week from March to September. This is even a day celebrated in the whole EU called the European Artisanal Gelato Day.

Regional development is often focusing on making small businesses grow. Perhaps some of them actually should stay small in order to keep the quality and customer focus?

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