Go 50-50 With Branson?

If you have read tone of the earlier editions of Richard Branson’s autobiography “Losing My Virginity”, I strongly recommend picking up the latest version. Although demonstrating an early flare for social entrepreneurship through the start of student councelling service in the late 1960ies, Branson has later developed a sense for combining business and environmental issues. This is manifested not only in the non-profit foundation Virgin Unite and The Elders, but also as a part of the business strategies in many of the Virgin companies as can be seen in the sustainable development report.

I hope all schools of entrepreneurship, including Branson’s own, the Branson Centre of Entrepreneurship, put this book on their curriculum reading list. It has it all: stories of how to design and develop businesses, its impact on friends and family, daring adventures and tragic accidents, intricate intrigues, global peace work, fighting AIDS, TB and malaria, and so on. Although the book is, of course, only one side of the story it nevertheless made me understand better why Branson was awarded a knighthood in 1999.

I’m also very fond of the Virgin website with its cheeky approach to everybody wanting to discuss business prospects. A recent opportunity for keen and innovative bloggers was recently launched: become a guest blogger av Virgin.com! As I haven’t yeat found out how to compete with all these talented young people who know how to make full use of all the nifty technology available, I make a point of declaring that the deal is not fair and not in line with Virgin policy. If I’m to be a guest blogger at Virgin.com, I think it’s only fair that Sir Richard contribute to lenamholmberg.blogger.com!

We Want Peace official video supported by Virgin Unite and The Elders.

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