Long-Tail Muesli

Since 1964 Saltå Kvarn, a anthroposophy-owned mill in Sweden have grinded all kinds of grain. Recently they started a new kind of web-shop. At www.minmusli.nu you can buy your custom-made ecological muesli. First you choose a base by selecting from spelt, barley, quinoa or seeds. Then you add some extra oat, rye, raisins, raspberries, mango, goji berries, hazel nuts etcetera. You can even add chocolate and gummi bears! And then you just write your address and your personalised muesli will arrive at your doorstep. The price depends on the mix.

What better example of the long tail concept!?! Apparently the web designers also used the Internet to listen to customer comments on the usability, given this long blog conversation.

Not living in Sweden? Well have a peek at MyMuesli if you live in the UK, Germany or Austria and are looking for some ecological cereals.