In contrast, European researchers have recently embarked on a non-technical but still very interesting project. The “Explaining Religion” (EXREL) project “seeks to understand both what is universal and cross-culturally variant in religious traditions as well as the cognitive mechanisms that undergird religious thinking and behavior”. The project is funded by the European Commission and some of the sub-projects seem to be applicable to explain even the strong universal belief in Santa, but also the slight variations such as if he really goes down the chimney: “Religious recurrence and variation”, “Creative thinking and religion” and “The role of systemic reinforcement in religious variation”. However the most promising project is “Simulating future trajectories in the domain of religion” since it will predict to how the Santa faith will develop, something the Finns should be especially interested in from an investment perspective.
The close connection between religion, innovation and regional development has been pointed out by the Swedish author and science journalist Maja Hagerman. This relationship might be hard to exploit by the chairman of the Swedish Humanist Association Christer Sturmark, who himself is an ICT entrepreneur. But you never know.
Merry Christmas, believe it or not!
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