Made in Sweden

Yesterday we went to see the latest Björn&Benny success: Mamma Mia The Movie. According to the official website we were in good company since among the 30 million people in 160 countries have watched it. ABBA has done a really good job marketing Sweden, and we are now almost rid of getting mixed up with Switzerland. And yes, it is good fun to watch even for people like me who have seen the show live.

Design is another successful Swedish export area. I went to the small country town Lammhult in Småland, the hub of Möbelriket (the Furniture Country) to check out the latest news at Norrgavel and Svenssons. Although I was tempted by the many creative items from Källemo and beautiful rugs from Kateha (whom I was glad to find is operating with a RugMark licence and thus is working against child labour) this time I bought a very comfy Bruno Mathsson Jetson 66, a really soft cushion from Bantie with the pattern “Paradise” and a Danish vase from Normann. You can see the vase and the cushion in the picture above, although the aluminium table and chair from Byarums Bruk are previous purchases.

For those of you who won’t be able to make it to Småland this year, I recommend www.scandinaviandesigncenter.com!

“It shall stand the wear of the eye”. Sven Lundh