From Alarmist to Activist

When I visited the Globe Forum conference in May, one of the organisations that impressed me most was the World Wide Fund for Nature. At the conference the WWF secretary general, Lasse Gustavsson, told us about the transformation they have gone through going from being alarmists to activists. Instead of merely shouting about the poor condition of the earth the WWF has become proactive and is now supporting companies that provide solutions to the global warming through their Climate Solver campaign. One of the selected companies is Ecoera. They provide technology that turns agriculture waste products into bio-fuel, and is sprung from Chalmers School of Entrepreneurship.

Recently the WWF has been quoted a lot in the media, since they presented a new report on attitudes towards the Baltic Sea and at the same time introduced a new collaboration deal with LRF (The Federation of Swedish Farmers). I remember kayaking in the Baltic Sea in 2005 at Stensund when the algae were blooming, and it was a horrible experience. So this year I went kayaking in the North Sea instead, at Stocken. If you are interested in knowing more about what is happening with both the North and the Baltic Sea, I recommend listening to Isabella Lövin, author of “Tyst hav” (Silent Sea), when she talks on the Swedish Radio 10 July.

If you want to know what you can do to become an everyday climate activist, read Johan Tell’s book “100 ways to save the world”.

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