My friend Charlotta, she did it. She went from talking about it to actually do it. She belongs to the same informal group of former colleagues as I do and we have long talked about combining our professional life with some kind of charity. We talked, but she took action!
Last weekend Sjöklint Agenturer and A Gallery invited to vernissage and premier of TOMS Shoes. The founder of TOM Shoes, Blake Mycoskie was there together with a really exciting mix of artists such as Patrik Andiné, Peter Apelgren, Gorm Boberg, Jan Jörnmark, och Viktoria Hallenius.
The idea behind TOMS Shoes is really simple. You buy one pair of shoes and another pair is shipped to a child in need. The shoes are incredible comfortable and very stylish, and you can even personalize them in interesting ways (read about the arduous task Blake’s Mom is accomplishing right now to help her son, it’s quite funny).
Everybody who buys the shoes also spread the word by telling the story behind the company. This way the viral marketing does its trick and the values are displayed in a narrative format. Great! More than 140 000 pairs of shoes have been given to children in Argentina, South Africa and Ethiopia. Even greater!
However, I’m not really surprised. Sjöklint Agenturer was very quick at using Facebook for communicating with us customers, which of course they have continued with their new shop Sally Jones (I wonder if the name of the shop was inspired by Jakob Wegelius book with the title Sally Jones?
Sjöklint Agenturer is represented in the Nordic countries. So is the research project CSR-Driven Innovation. The project aims at supporting the business potential among Nordic small and medium-sized enterprises by combining the fields of Corporate Social Responsibility (CSR), design, innovation and growth. They should really look into this case!
If you are looking for more art, take a peek at The Saatchi Galley!
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